How to Pitch Your Brand for Collaboration on Instagram.

 Whenever an influencer considers a brand collaboration on Instagram, a common question arises- “Will they reply to my message”. You are just a single step away from your brand collaboration. Brands always find different ways to connect with new users and if your audience is showing engagement on your account then they will definitely love to connect with you. In this article, we will explain how to successfully collaborate with brands on Instagram.

What Is Brand Collaboration on Instagram

First, let’s understand what brand collaboration on Instagram is so that it becomes easier for you to learn how to pitch them. An Instagram collaboration is when an influencer partners with a brand to promote the brand’s product. In return, the influencer receives payment or, in some cases, may engage in a barter arrangement if the brand is product-based. After a clear conversation, the influencer can post a reel, stories, or other content to promote the product.

How To Pitch Brands

For understanding pitching first you need to understand that you are selling yourself to brands so make the pitching like that. Here are some more points which you should keep in mind.

  1. Select Relevant brands
    For a successful brand collaboration on Instagram, the first step is to find niche brands that align with your content. Make a list of these brands and reach out to them from your account so they can see the engagement on your profile.
    For instance, if you love creating fashion-related videos and have a good number of followers, you should connect with less popular fashion brands that are not yet engaging in influencer marketing. This way, you can explore potential collaborations with them.
  2. Write Your Pitch
    When writing a perfect pitch, follow these key points:
    If you’re an influencer, introduce yourself and explain why you feel connected to the brand. Include stats like your follower count, engagement rate, and any past successes. Mention if you personally use the brand’s products or have a strong connection with it. Provide links to other successful brand collaborations you’ve been involved in. Don’t reveal all your details upfront; leave room for negotiation, whether it’s your rates as an influencer or the full idea for a campaign if you’re representing a brand.
  3. Find the Brand Contact Details
    Find the best way to reach the brand, whether through Instagram, email, or even a direct call. Emailing the Social Media Manager or Marketing Manager is usually the most effective way to connect.
  4. Take Follow up
    Businesses regularly receive many emails and messages, so follow-up is crucial because your mail or message can get lost. If you don’t hear back after sending a request, wait at least two weeks before following up, as marketing teams are often busy. Send a polite follow-up email to check if the contact needs more information or assistance. If there’s no response, consider calling or moving on to another brand. Ensure your pitch is concise, clear, and sent at an appropriate time, as long or confusing pitches, or those sent during busy periods, are more likely to be ignored.
  5. Finalize Your Contracts
    A contract is essential for any brand collaboration on Instagram, as verbal commitments can change. No influencer or brand should start a collaboration without a contract, regardless of the campaign’s size. If you don’t have a contract template, there are downloadable options available. Contract should be simple and easy to understand.
  6. Execute the Campaign
    When it’s time to run your campaign, make sure you have clear instructions and are well-prepared. If you’re a micro-influencer or new to working with a brand, they might guide you on how to do things. Have your content ready and approved ahead of time, ask the brand what message they want to convey, and confirm details like hashtags, call-to-action, and the posting schedule. Working together smoothly is key, especially if you’re coordinating with another brand.

Connect with Eleco Media
Finding the right brand and campaign execution can be a tough task and you can make it easy by connecting with us. If you are an influencer we would connect you with the appropriate brand and If you are brand we will definitely connect you with the right influencer for promotion. Connect with us today for all your social media marketing strategies.

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