Performance Marketing: What Is It & How Does It Work?
Imagine you want to buy your favorite snack, but instead of paying for the whole box upfront, you only pay for the snacks you actually eat. Performance Marketing works like that for businesses. They only pay for their ads when they get results, like when someone clicks on their ad, buys something, or signs up for a newsletter. So, instead of paying just to show the ad to people, they pay when people take action, like pressing a button or buying a product. It is like only paying for what you use. Common types of performance marketing actions include: Click : Each time someone clicks on your ad. Lead : Capturing valuable customer information like emails or phone numbers. Sale : Completing a purchase or subscription on your website. Download : When a user downloads your app or resource. How Does Performance Marketing Work? Performance marketing uses different online platforms to run ads, and each ad’s success is watched and improved while the campaign is running. Here’s a simple expl